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Understanding Web Analytics can be complicated and difficult. How they may impact on marketing strategies, whether to trust the data you’re looking at, and how to interpret data in terms of how it may influence your website content are all common questions for businesses and freelancers. It’s a long road of discovery, and the best way to find things out is to try them, and learn as you go along. Having said that, there are plenty of sources of information and help out there, and Ive listed a few below, to get you started.

Nixon McInnes free E-chapter on web analytics and marketing

Google guide to goal conversion

Web Trends Analytics Glossary

Bounce Rate definition [Wikipedia]

Web Analytics Overview [Wikipedia]

Applications looked at in the Seminar:

Google Analytics

Google Ad Planner

Google Trends

Facebook Insights

Campaign Monitor Analytics

Download the pdf here

We get a lot of requests for sessions on particular topics, like HTML Email, RSS, Wordpress, Drupal etc. The best solution, until we actually come to your business and run an afternoon workshop, is to make use of online resources. See below for some starters:

1. Wordpress:

• http://www.wpbeginner.com/
• http://elitebydesign.com/beginner-wordpress-help-guide/
• http://www.wordpressninja.com/wordpress-a-beginners-guide-part-1-where-to-start/

2. Drupal: TBA

3. HTML Email:

• http://www.marketingscoop.com/Article_Tools/html_email_design.pdf
• http://downloads.mailchimp.com/guides/free_guide.pdf

4. Analytics:

• http://www.mahalo.com/how-to-use-google-analytics-for-beginners
• http://sazbean.com/2010/02/26/understanding-facebook-page-insights/

5. Social Media:

• http://www.nixonmcinnes.co.uk/ebooks/
• http://www.interactiveinsightsgroup.com/blog1/socialmediabeginnersguide/social-media-tools-101/

Also, check the list of sources we place at the end of the programme leaflet you will have received at the seminar.

Eric Qualman is a leading spokesman and thinker on the Social Media Revolution. His book ‘Socialnomics’ provides a very good overview and is especially thought provoking in this area. He has a blog at http://socialnomics.net/, so subscribe and read.

Click here to download the ‘Intro to Social Media’ pdf